Path Digital: SEO Services Chicago - Expert SEO Consultant.

Full-Service SEO

Path Digital Services

Welcome to a better way forward: Path Digital offers step-by-step, user-focused search optimization consulting & implementation to deliver value both immediately and through the long term, helping you confidently grow your small to midsize business or agency with minimal risk. Let's work together to make sure your target niche finds you - take the first step and get a quote on your project today.

“We’ve seen more leads from organic search over the past couple of months than we have in the prior 18 months.”

★★★★★ ~ Kevin G., Seattle IT firm, 7/28/19

Forward thinking.

As organic search continues to evolve, so does the way your customers interact with the web. Just to keep up, you need to regularly re-evaluate your search presence and niche competitors. Contact us to see how Path's onsite/ offsite package can be the smartest step-1 SEO investment.

Big-picture Digital Strategy.

Your business's success online starts with a winning strategy – to beat the competition, rank for critical search terms, (re)invigorate your brand, and reach customers who should be finding you every day. This big picture mindset is behind every service package Path Digital offers.

There Has to be a Better Way.

A smarter, leaner process: it's the backbone of every Path Digital project's success. By staying agile as an independent consultancy, we’re always up to speed with the latest Google update, and our ethical SEO approach is built to go step by step. Look forward to working with you!

Organic Search + More: Our Services

Give your online reach a boost.

Get an onsite/offsite SEO package customized to fit your site's unique situation. With a step-by-step process and 100% transparent proposal upfront, Path Digital's tested project-based approach is designed to prove value right away and get the job done right — and within your budget.

Step-1 SEO Projects

A full suite of services for new clients – from technical audits to winning content to offsite strategy.

E-commerce Optimization (SEO + CRO)

Proven onsite and marketing tactics that work best to improve on visibility/ conversion goals.

Local SEO Services

Yes, we work with local brick & mortars! A proposal and quick kickoff call are all we need to get started.

Migration SEO Strategy + Mapping

Moving to a new platform or domain? Get platform-specific oversight for SEO success.

SEO that works:

Built to fit your small to midsize business.

In 2021, search optimization is all about meeting the expectations of your users: the real people searching for and interacting with your site. To that end, a USER-first strategy is what will set you up for sustainable organic search success.

Backed by 15+ years in everyday experience with WordPress, Squarespace, Webflow, Wix and e-commerce platforms including Shopify & BigCommerce, our starting relationship with every new client is a platform-specific onsite/offsite package that's tailored around your specific needs, boosts brand visibility & authority, and delivers immediate proof of value to justify your SEO investment.

Q: Why Is Project-Based SEO The Best Fit For Me?

A: Our 'step 1' package not only contains ALL immediate onsite/offsite priorities for any site situation in a 4-5 week scope of work, it includes expert implementation that leverages the specific strengths of your web platform.

While search optimization is an ongoing effort, the heavy lifting is always at the beginning — especially to get over technical hurdles or get a new site off the ground in organic search. From here, next steps involve content creation, offsite efforts (blogger outreach, for ex.) and more intensive onsite work (like around reviews/testimonials or site speed).

Stay Up to Speed

Blog & News

How to succeed as a new Shopify business

Since the advent of the digital age, a wide array of e-commerce platforms have sprung up, offering sellers numerous options through which they can sell their products. One such platform is Shopify, which lets retailers create an online store and sell their products. While making the store is easy, even ...
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How to unify Schema for better SEO

The world of SEO is a pretty unique place to live in as a digital professional, as our livelihoods are more or less dictated by a single company ok, let's just call them a monopoly – so that means staying up to speed with whatever Google says is important. Fortunately, ...
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Fresh content + SEO: master the content freshness signal

Here's why content freshness should be part of your SEO strategy. One of the SEO 'constants' over the past decade or so – in fact, you could say a building block of Google’s core algorithm, in its effort to best interpret and respond to user behavior – is content freshness ...
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Recent Work

Retainer client: how Path approaches ongoing SEO (8/17-pre...

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August 7, 2020

Shopify e-commerce SEO & brand building (9/19-7/20)

What works for e-commerce SEO in 2020? How I moved the needle for a brand-new Shopify store in organic search. Opportunity • Business: build brand visibility organically by capitalizing on niche product differentiation in a ...

July 9, 2020

BigCommerce store re-brand, custom SEO solutions (7/19-1/2...

How I helped a large BigCommerce cleaning & safety supply store overcome technical SEO hurdles and boost results. Then COVID hit. Opportunity • Business: improve engaged traffic & generate revenue from organic search with my ...

June 30, 2020

About Path Digital

Behind the Work

Nate Holman

SEO Consultant

A Chicago-based independent digital consultancy with small to midsize business and agency clients across the U.S. and worldwide, Path Digital Services offers new clients packaged, results-oriented SEO and more digital services, specializing in WordPress, Squarespace, and e-commerce platforms including Shopify & BigCommerce.

I consult on websites of all types and sizes, but my focus in 2021 and beyond is on helping small to midsize businesses and agencies grow via organic search: each “package” offers you full-service strategy & platform implementation to both drive immediate results and sustain long-term growth. This process is built to work around the specific web platform you’re using and implementation-focused to keep the needle moving up. Every new client I work with starts on a per-project basis, so you only pay for what you need. Read more ›