June 30, 2025 / Judy Dunn
Most advertisers know the basics of running Google Ads: targeting, bidding, budgets, and conversions. But once the initial setup is in place, many campaigns hit a ceiling. Performance stalls. Costs rise. And optimization turns into guesswork. The problem often isn’t what you’re doing, but rather what you’re overlooking. Beyond the standard best practices, there are […]
read full articleAugust 2, 2015 / Nate Holman
What makes a perfect ad? In a 2013 post on the psychology behind ad and digital copywriting, I elaborated on a fundamentally different appeal that traditional ads (print, radio, TV) make to “captive” audiences, versus content & copy for digital experiences – where by nature we participate in the medium rather than being subject to it. On […]
read full articleFebruary 8, 2015 / Nate Holman
I recently came across a page I really liked (read: nerded out on) and wanted to share here: apple.com/start-something-new. Not only is the concept cool and different – marrying artistic inspiration with Apple products – but I liked that the “preview” copy held my attention even though it wasn’t a traditional intro in terms of length. It’s breaking the rules just a […]
read full articleMarch 25, 2013 / Nate Holman
What is it about a certain ad message that resonates and stays with us? Is it a feeling of being assailed – by Old Spice’s clever (and now-trademark) use of the bizzare, for example? Is advertising’s appeal in its ability to “arrest the human intelligence long enough to get money from it,” as the quote […]
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