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Most advertisers know the basics of running Google Ads: targeting, bidding, budgets, and conversions. But once the initial setup is in place, many campaigns hit a ceiling. Performance stalls. Costs…
What makes a perfect ad? In a 2013 post on the psychology behind ad and digital copywriting, I elaborated on a fundamentally different appeal that traditional ads (print, radio, TV)…
I recently came across a page I really liked (read: nerded out on) and wanted to share here: apple.com Not only is the concept cool and different – marrying artistic inspiration with Apple products –…
What is it about a certain ad message that resonates and stays with us? Is it a feeling of being assailed – by Old Spice’s clever (and now-trademark) use of…