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E-commerce content marketing (it matters)

There’s a reason why quality content — Optimized, Fresh, Factual (or trusted/authoritative), Engaging, and Relevant content — comes up as an SEO recommendation consistently in my own work as an SEO consultant as well as across the web, including sources like Search Engine Land and Kissmetrics. O.F.F.E.R., for short. Yes, that might be a made-up acronym 🙂 But it’s not arbitrary: as hard as it is to quantitatively […]

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Authority and social media: what is #socialsayso?

When you consider social media adding a “dimension” to traditional branding & promotional mediums, people and companies today have more power to not just inform and market themselves – but interact in ways we didn’t have power to before. It’s obvious, right? As an American consumer, you can’t escape the hashtag onslaught across digital and T.V. (About every other ad was #tagging during […]

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SEO-social-SEO: understanding the relationship

Today I wanted to take a look at how social media trends influence SEO…and vice versa. (Given the fluidity that typifies the digital space, we wouldn’t want it any other way.) When I pull up a preliminary “SEO social media” search on Google, the first thing I notice isn’t the relevance of the results – or the results themselves. It’s that […]

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What makes the perfect ad? Two advertising myths debunked

What makes a perfect ad? In a 2013 post on the psychology behind ad and digital copywriting, I elaborated on a fundamentally different appeal that traditional ads (print, radio, TV) make to “captive” audiences, versus content & copy for digital experiences – where by nature we participate in the medium rather than being subject to it. On […]

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5 copywriting tips for better SEO & UX

Why you should know the rules, and then break them. (Sometimes.) Despite the overwhelming ubiquity in digital copywriting – everyone wants good SEO – there’s no magic formula to original, share-worthy content. The numbered-list format, for example, only works if you understand WHY your audience is drawn to click: a promise of usefulness in the post/article itself. What I want to […]

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Button blindness: the dreaded Learn More

(Or, why you should avoid bland CTAs and button copy.) In some side work I’m currently doing involving content management & strategy, I’m on the hunt for ways to reach new “untapped” audiences. This article content we’re working with lives in the digital media world, however, where any sort of promotional messaging that might dilute the integrity of the […]

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“Start something new”

I recently came across a page I really liked (read: nerded out on) and wanted to share here: apple.com/start-something-new. Not only is the concept cool and different – marrying artistic inspiration with Apple products – but I liked that the “preview” copy held my attention even though it wasn’t a traditional intro in terms of length. It’s breaking the rules just a […]

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