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Here’s some input from the Path Digital Services blog on how to distinguish and elevate your brand with things like killer content, fundamentally solid content marketing and social media strategy, and much more.
Since the advent of the digital age, a wide array of e-commerce platforms have sprung up, offering sellers numerous options through which they can sell their products. One such platform…
There’s a reason why quality content — Optimized, Fresh, Factual (or trusted/authoritative), Engaging, and Relevant content — comes up as an SEO recommendation consistently in my own work as an SEO consultant as well as across the…
When you consider social media adding a “dimension” to traditional branding & promotional mediums, people and companies today have more power to not just inform and market themselves – but interact in ways…
Today I wanted to take a look at how social media trends influence SEO…and vice versa. (Given the fluidity that typifies the digital space, we wouldn’t want it any other way.) When I pull up…
What makes a perfect ad? In a 2013 post on the psychology behind ad and digital copywriting, I elaborated on a fundamentally different appeal that traditional ads (print, radio, TV)…
Why you should know the rules, and then break them. (Sometimes.) Despite the overwhelming ubiquity in digital copywriting – everyone wants good SEO – there’s no magic formula to original, share-worthy content. The numbered-list…