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How to succeed as a new Shopify business

Since the advent of the digital age, a wide array of e-commerce platforms have sprung up, offering sellers numerous options through which they can sell their products. One such platform is Shopify, which lets retailers create an online store and sell their products. While making the store is easy, even for a beginner, making your […]

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How to unify Schema for better SEO

The world of SEO is a pretty unique place to live in as a digital professional, as our livelihoods are more or less dictated by a single company ok, let’s just call them a monopoly – so that means staying up to speed with whatever Google says is important. Fortunately, as long as the search […]

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5 online store niches primed for great SEO results

Today’s ecommerce world is rife with both opportunity and heated competition. You can get out ahead through nothing but PPC advertising for some time, but you won’t build up any equity — the moment you stop, your sales will dry up — and you’ll steadily see your ROI decrease as new contenders fight over the […]

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Are breadcrumbs good for SEO?

So just how important are breadcrumbs to search optimization, anyway? Whether or not you actually think about them at all as a user, you probably know this much: • Navigation: They can be an important navigational aid, depending on the site type (I’ll sometimes use them when shopping on large sites like Amazon). Although I […]

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What I’ve learned by starting a digital consulting business

I’ve just launched a new consultancy website, Path Digital Services & Consulting, as of February 2018. This post explores on-the-job learnings in the past few years of SEO for agencies and small business clients alike. After a year and change as an independent digital consultant based in Chicago, a few years prior to that as […]

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E-commerce content marketing (it matters)

There’s a reason why quality content — Optimized, Fresh, Factual (or trusted/authoritative), Engaging, and Relevant content — comes up as an SEO recommendation consistently in my own work as an SEO consultant as well as across the web, including sources like Search Engine Land and Kissmetrics. O.F.F.E.R., for short. Yes, that might be a made-up acronym 🙂 But it’s not arbitrary: as hard as it is to quantitatively […]

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WordPress SSL: the Easy HTTP to HTTPS Guide

Let’s look at an SEO topic that’s gotten increased coverage in the last six months due to a Google update in how Chrome displays the address bar: the HTTP to HTTPS site migration. If you’re in the digital world at all yourself, this isn’t new — but I’ve found surprisingly little in the way of a clear, […]

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Site speed + more technical SEO pitfalls

With today’s web filled with non-optimized sites and short-sighted design, all you have to do is click around, or tap on your smartphone, to find examples of sites that don’t load optimally and aren’t designed for a great user experience. But users (your existing and future customers) still demand a LOT. It’s the Internet’s fault. We want instant gratification […]

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Do keywords still matter to SEO?

While the direct significance of keywords to SEO has dwindled in comparison to other signals that stress user experience thanks to the 2013 Google Hummingbird update, keyword research is still such a critical step 1 for just about any on-page, site architecture, or marketing SEO project. Sure, keywords aren’t as sexy as newer SEO topics. […]

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What makes the perfect ad? Two advertising myths debunked

What makes a perfect ad? In a 2013 post on the psychology behind ad and digital copywriting, I elaborated on a fundamentally different appeal that traditional ads (print, radio, TV) make to “captive” audiences, versus content & copy for digital experiences – where by nature we participate in the medium rather than being subject to it. On […]

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