August 26, 2025 / Judy Dunn
In 2025, building topical authority means more than just targeting keywords – it means showing search engines you cover a subject in depth. With Google’s AI-driven Search Generative Experience (SGE) surfacing fewer links and more direct answers, partial coverage won’t cut it. Content clusters are the most effective way to build that authority. By structuring […]
read full articleAugust 19, 2025 / Judy Dunn
For years, link building has followed the same playbook: scrape a list of prospects, send out cold emails, pitch a guest post, ask for a link, and repeat. It worked, until it didn’t. Today, publishers are overwhelmed with templated outreach. Journalists are harder to reach. And Google’s getting better at spotting (and ignoring) the kinds […]
read full articleJune 30, 2025 / Judy Dunn
There’s a reason so many SEO content strategies sound great on paper but fall flat in practice. You do your keyword research, map out a few blog topics, maybe even publish consistently for a while, but the results don’t quite line up with the effort. The rankings are slow to come, traffic stalls, and it’s […]
read full articleSeptember 26, 2020 / Nate Holman
The world of SEO is a pretty unique place to live in as a digital professional, as our livelihoods are more or less dictated by a single company ok, let’s just call them a monopoly – so that means staying up to speed with whatever Google says is important. Fortunately, as long as the search […]
read full articleDecember 5, 2019 / Nate Holman
Here’s why content freshness should be part of your SEO strategy. One of the SEO ‘constants’ over the past decade or so – in fact, you could say a building block of Google’s core algorithm, in its effort to best interpret and respond to user behavior – is content freshness. How Does Fresh Content Matter […]
read full articleJuly 14, 2019 / Alexzander Caine
If you’re using WordPress as your CMS platform, then congratulations – you’re using one of the best platforms out there when it comes to SEO. The problem? While WordPress out of the box gets a lot right when it comes to Search Engine Optimization, there’s so much more you can do to improve your website’s […]
read full articleFebruary 8, 2019 / Nate Holman
Ok, so you’ve done everything you think you have to do to make your website load fast on all devices… particularly on mobile. You’ve chosen a fast, reliable host for your website, picked a lightweight theme, compressed images, enabled caching, and removed unneeded apps/plugins. But your site’s still not loading blazingly fast. And you’ve still […]
read full articleDecember 23, 2018 / Kayleigh Alexandra
(Lead photo credit: Flickr.) From using NAP consistently to creating regional resources, there’s plenty you can do to win at local SEO and improve your Google rankings. Use these four tips to increase the number of visitors to your website and broaden your customer base. 1. Love mobile searchers with Google My Business Local SEO […]
read full articleNovember 3, 2018 / Nate Holman
Google “speed up wordpress site,” and you’ll find no shortage of helpful advice to optimize your slow-loading WordPress installation — including some things you may already know (optimize all your images for the web), some that should just be good common sense (carefully evaluate web hosting providers, and choose a good one), and some you […]
read full articleSeptember 15, 2018 / Kayleigh Alexandra
Today’s ecommerce world is rife with both opportunity and heated competition. You can get out ahead through nothing but PPC advertising for some time, but you won’t build up any equity — the moment you stop, your sales will dry up — and you’ll steadily see your ROI decrease as new contenders fight over the […]
read full articleAugust 7, 2018 / Nate Holman
Did you know that if you’re doing ANY site migration involving 301 redirects where the domain or URL structure changes (Shopify > WordPress, olddomain.com > newdomain.com), that Google recommends you submit the old site’s XML sitemap(s) in the new (destination) site’s Search Console property? It’s true: I wonder how many SEO professionals out there even […]
read full articleJune 24, 2018 / Nate Holman
So just how important are breadcrumbs to search optimization, anyway? Whether or not you actually think about them at all as a user, you probably know this much: • Navigation: They can be an important navigational aid, depending on the site type (I’ll sometimes use them when shopping on large sites like Amazon). Although I […]
read full articleMarch 5, 2018 / Nate Holman
First, what is rel=canonical used for? The rel=canonical tag is a piece of HTML code inserted in the <head> to indicate to search engines the “master copy,” or canonical, URL to index where the same or very similar content exists across URL versions. It’s useful in cases like these: 1) When filters and other parameters […]
read full articleJanuary 14, 2018 / Nate Holman
I’ve just launched a new consultancy website, Path Digital Services & Consulting, as of February 2018. This post explores on-the-job learnings in the past few years of SEO for agencies and small business clients alike. After a year and change as an independent digital consultant based in Chicago, a few years prior to that as […]
read full articleJune 25, 2017 / Nate Holman
There’s a reason why quality content — Optimized, Fresh, Factual (or trusted/authoritative), Engaging, and Relevant content — comes up as an SEO recommendation consistently in my own work as an SEO consultant as well as across the web, including sources like Search Engine Land and Kissmetrics. O.F.F.E.R., for short. Yes, that might be a made-up acronym 🙂 But it’s not arbitrary: as hard as it is to quantitatively […]
read full article