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WordPress “top secret” migration SEO tip: how to hack Yoast

Did you know that if you’re doing ANY site migration involving 301 redirects where the domain or URL structure changes (like Shopify > WordPress, olddomain.com > newdomain.com), that Google recommends you submit the old site’s XML sitemap(s) in the new (destination) site’s Search Console property? It’s true! I wonder how many SEO experts out there […]

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Are breadcrumbs good for SEO?

So just how important are breadcrumbs to search optimization, anyway? Whether or not you actually think about them at all as a user, you probably know this much: • Navigation: They can be an important navigational aid, depending on the site type (I’ll sometimes use them when shopping on large sites like Amazon). Although I […]

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The power of “rel=canonical” for migration SEO

First, what is rel=canonical used for? The rel=canonical tag is a piece of HTML code inserted in the <head> to indicate to search engines the “master copy,” or canonical, URL to index where the same or very similar content exists across URL versions. It’s useful in cases like these: 1) When filters and other parameters […]

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What I’ve learned by starting a digital consulting business

I’ve just launched a new consultancy website, Path Digital Services, as of February 2018. This post explores on-the-job learnings in the past few years of SEO for agencies and small business clients alike. After a year and change as an independent digital consultant based in Chicago, a few years prior to that as a hired […]

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E-commerce content marketing (it matters)

There’s a reason why quality content — Optimized, Fresh, Factual (or trusted/authoritative), Engaging, and Relevant content — comes up as an SEO recommendation consistently in my own work as an SEO consultant as well as across the web, including sources like Search Engine Land and Kissmetrics. O.F.F.E.R., for short. Yes, that might be a made-up acronym 🙂 But it’s not arbitrary: as hard as it is to quantitatively […]

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WordPress SSL: the Easy HTTP to HTTPS Guide

Let’s look at an SEO topic that’s gotten increased coverage in the last six months due to a Google update in how Chrome displays the address bar: the HTTP to HTTPS site migration. If you’re in the digital world at all yourself, this isn’t new — but I’ve found surprisingly little in the way of a clear, […]

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Site speed + more technical SEO pitfalls

With today’s web filled with non-optimized sites and short-sighted design, all you have to do is click around, or tap on your smartphone, to find examples of sites that don’t load optimally and aren’t designed for a great user experience. But users (your existing and future customers) still demand a LOT. It’s the Internet’s fault. We want instant gratification […]

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Do keywords still matter to SEO?

While the direct significance of keywords to SEO has dwindled in comparison to other signals that stress user experience thanks to the 2013 Google Hummingbird update, keyword research is still such a critical step 1 for just about any on-page, site architecture, or marketing SEO project. Sure, keywords aren’t as sexy as newer SEO topics. […]

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SEO-social-SEO: understanding the relationship

Today I wanted to take a look at how social media trends influence SEO…and vice versa. (Given the fluidity that typifies the digital space, we wouldn’t want it any other way.) When I pull up a preliminary “SEO social media” search on Google, the first thing I notice isn’t the relevance of the results – or the results themselves. It’s that […]

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5 copywriting tips for better SEO & UX

Why you should know the rules, and then break them. (Sometimes.) Despite the overwhelming ubiquity in digital copywriting – everyone wants good SEO – there’s no magic formula to original, share-worthy content. The numbered-list format, for example, only works if you understand WHY your audience is drawn to click: a promise of usefulness in the post/article itself. What I want to […]

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