April 28, 2017 / Nate Holman
Let’s look at an SEO topic that’s gotten increased coverage in the last six months due to a Google update in how Chrome displays the address bar: the HTTP to HTTPS site migration. If you’re in the digital world at all yourself, this isn’t new — but I’ve found surprisingly little in the way of a clear, […]
read full articleApril 10, 2017 / Nate Holman
With today’s web filled with non-optimized sites and short-sighted design, all you have to do is click around, or tap on your smartphone, to find examples of sites that don’t load optimally and aren’t designed for a great user experience. But users (your existing and future customers) still demand a LOT. It’s the Internet’s fault. We want instant gratification […]
read full articleFebruary 7, 2016 / Nate Holman
While the direct significance of keywords to SEO has dwindled in comparison to other signals that stress user experience thanks to the 2013 Google Hummingbird update, keyword research is still such a critical step 1 for just about any on-page, site architecture, or marketing SEO project. Sure, keywords aren’t as sexy as newer SEO topics. […]
read full articleSeptember 19, 2015 / Nate Holman
Today I wanted to take a look at how social media trends influence SEO…and vice versa. (Given the fluidity that typifies the digital space, we wouldn’t want it any other way.) When I pull up a preliminary “SEO social media” search on Google, the first thing I notice isn’t the relevance of the results – or the results themselves. It’s that […]
read full articleJune 9, 2015 / Nate Holman
Why you should know the rules, and then break them. (Sometimes.) Despite the overwhelming ubiquity in digital copywriting – everyone wants good SEO – there’s no magic formula to original, share-worthy content. The numbered-list format, for example, only works if you understand WHY your audience is drawn to click: a promise of usefulness in the post/article itself. What I want to […]
read full articleMay 20, 2015 / Nate Holman
May of 2015 has been a busy month… I recently updated my resume to reflect a freelance SEO gig I’m doing for Jigsaw – an agency based out of Milwaukee – and their healthcare client. I’m optimizing site content for natural search behaviors (e.g., improved navigation, H2s, strategically placed keywords) as well as working with a digital […]
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