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UPDATES: freelance SEO work

May of 2015 has been a busy month… I recently updated my resume to reflect a freelance SEO gig I’m doing for Jigsaw – an agency based out of Milwaukee – and their healthcare client. I’m optimizing site content for natural search behaviors (e.g., improved navigation, H2s, strategically placed keywords) as well as working with a digital […]

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Advertising strategy: “tell me what I want”

What is it about a certain ad message that resonates and stays with us? Is it a feeling of being assailed – by Old Spice’s clever (and now-trademark) use of the bizzare, for example? Is advertising’s appeal in its ability to “arrest the human intelligence long enough to get money from it,” as the quote […]

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Outside the box: job roles in digital media

In a previous post I talked about my current UX strategy work, and how some organic traffic challenges can prompt innovative thinking and perhaps even success – in my case, creating usable travel guides using archived travel article content (as old as 2009!) and the site Storify. Today I wanted to look at the big […]

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Job seekers: know how to brand yourself

While in the job hunt over the past few months, I’ve come to realize the value of “it isn’t what you say, but how you say it” – not just in the packaging of all I represent as a job seeker to potential employers – but in the aesthetics of my work. It doesn’t mean […]

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