What’s SEO consulting, exactly?
Take a look at this SEO consultant job description from ContentMarketingSpot.com; it helps to break down various day-to-day job duties of this profession and how search engine optimization consulting as a service can fit your business.
Consultant vs. freelancer
The clearest way to distinguish a search optimization consultant from a freelancer (or digital agency) is that the consulting approach is necessarily a comprehensive or “holistic” one – as it gives you top-to-bottom onsite/offsite auditing, strategy and technical diagnosis to move the needle with sustained organic performance improvements… whereas an SEO freelancer is more a hired gun, best relied on for ad-hoc work where the job or task is clearly defined upfront.
Read below for more on what defines our digital services niche, and how we can best fit small to midsize businesses (SMBs)! In some situations, we may recommend the freelancer route where it makes the most sense (to outsource a particular task, for example, or otherwise supplement your in-house SEO services).