What’s SEO consulting, exactly?
Take a look at this SEO consultant job description from ContentMarketingSpot.com; it helps to break down various day-to-day job duties of this profession and how search engine optimization consulting as a service can fit your business.
Consultant vs. freelancer
The clearest way to distinguish a search optimization consultant from a freelancer is that the consulting approach is necessarily a holistic one, as it gives you top-to-bottom onsite/offsite auditing, strategy and technical diagnosis for sustained organic performance improvements… whereas an SEO freelancer is more a “hired gun” you’d use on an ad hoc basis to fill a job that’s specified upfront.
Keep reading below for more on what defines this digital services niche! In some situations, we may recommend going the freelancer route where it makes the most sense (to outsource a particular task, for example, or otherwise supplement in-house services).