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Ethical SEO:

Our strategic approach

targets immediate results AND long-term growth.

What does it take to elevate your business above the competition in 2017?


Path Digital’s ethical SEO & SEM consulting services take your digital presence to the next level by setting you up for rapid AND sustainable online growth.


“Why is your approach better?”

Today’s SEO — ethical SEO — is all about your users. The real people interacting with your site. As search algorithms get more advanced, spammy blackhat tactics that “game the system” are becoming riskier, less effective and more outdated.


This means that our #1 recommendation for a typical new client is a quick, low commitment, “step-one” package to boost your site’s visibility and improve core value – diagnosing technical issues, addressing site structure & flow, performing keyword research & analysis, delivering engaging, keyword-optimized content – and then moving into project services targeting areas of opportunity we’ve uncovered, including link building, local SEO efforts and paid search campaign setup/ optimization (SEM) if applicable.


SEO Golden Rule: your users want great content.

Yes, content is still king. After all, what actually makes your website visible – and your brand shareable – to real people? Effective digital content does two very important things for your users:


1. It’s relevant. It fulfills the practical expectations of what I expect to see where, based on what I’m searching for (e.g., keywords).

2. It delights. It exceeds my emotional expectations in engaging me with an interesting, one-of-a-kind experience. At the very least I’ll remember and return to your site. If it’s truly unique, it’s “backlink-worthy”; as a user/reviewer I’ll spread the word (social shares, offsite links, mentions).


It’s no coincidence that content freshness, relevance and engagement all provide meaningful signals to Google. Whether you’ve got a standalone blog or an e-commerce shoe store, you can’t go anywhere without it.


“How do I know you’ll get results?”

The proof’s right here on our site. Take a look around, and feel free to reach out with questions. If you’re currently evaluating your options for an SEO project, please, don’t trust candidates who aren’t 100% transparent about A) what they include in their services, B) their past work, and C) client feedback.


There IS a right way to do this. Promising a Google page-1 ranking upfront (below) ain’t it.


Can other consultants or even agencies offer you this combination of digital strategy, content and marketing to take your SEO & SEM to the next level? If you find anyone else who can give you the complete package at the rate or bid we quote, let us know and we’ll beat their offer.


“Ok, so how do your SEO services work?”

Path Digital is set up so that any small business can afford our services: At a fraction of the rate that agencies charge, we offer you a bulletproof SEO implementation plan – including input you can put into use immediately – and then works within your budget using the most efficient, transparent process possible. Transparency is key. At Path, we want to show clients how this actually works… not shroud the process and make it impossible to understand.


We’ll even give you a quote (including hourly estimate) on the specific SEO services we can see you need for free. Here’s more on the search optimization & marketing services we provide.


“Can you get me better rankings on Google?”

We certainly can, and have consistently for websites of all types and sizes. But let’s start at the top. To use a common example, let’s say your #1 business goal is to increase e-commerce revenue:


If I find you on Google, land on your site to buy something and get a poor first impression (checkout flow is set up poorly, site structure is cumbersome or content is thin, for example), any SEO work you’ve had done is essentially wasted at this point. Why? Well, whether or not you’ve paid to improve your organic search visibility, with a bad impression of your brand I’ll go straight to your competitors, leaving you behind.


Improving search visibility and site experience can involve separate efforts, but in 2017 they’re intertwined in just about every every way you can imagine. How many chances does your website have to make an first impression?


The good news, however: thanks to search algorithm refinements, today a better Google ranking goes hand-in-hand with a better user experience. And that’s why…


Good for users = good for SEO

With a sustainable approach, we’ll put the focus on your target searchers. That includes intuitive linking & site structure, as-needed technical SEO input, offsite credibility building, and engaging, relevant content that targets the focal keywords you should be ranking for… (In other words: make it easier for users to find and do what they’re there to do in the first place.)


Today’s SEO takes work. But by doing this the right way, you’ll ensure customers keep coming back time and time again to your site, not your competitors’.


“What about technical SEO – can you diagnose and fix site issues?”

Yes. Before we get to on-page optimization we’ll first want to check for any technical “roadblocks” – site or URL-specific issues limiting your indexability, for example. Additionally, here’s a Site Optimization Checklist to set up your site for success before we get started. We’ll take a look at site performance, crawl and indexing as part of “step 1.”


Path services include WordPress optimization, and we can assist with your WordPress HTTPS migration as well.


“Why should I hire you instead of a larger agency (or cheap freelance labor)?”

The same reasons we got started doing this independently in the first place:


An extremely lean, efficient process. No bloat (and less overhead) = less time-suck. Let’s get started today!

Unlike agencies with significantly larger overhead costs, at Path Digital we are flexible enough to take on projects both large and small, and will work to meet your budget and your schedule.

You’re hiring a dedicated consultant (rather than an agency with many, many clients to manage) – every minute of your investment counts! And the results for past clients shows that Path can take that investment a long way in a short period of time.


Today’s SEO for successful businesses necessitates a solid understanding of best practices, great content to distinguish your brand, and good ol’ fashioned hard work. And in 2018, you don’t need to pay agency $$ for that (or, on the other hand, shortchange yourself with cheap labor).


NOTE: Our services target small- to medium-sized websites. We do offer consulting for larger sites, but it turns out Path isn’t the best fit for your needs, we’ll tell you upfront and refer you to someone who can help.


Still with us? Great.

Use the quick Contact form to describe what you’re looking for (include specific business goal(s) if possible), and we’ll be in touch ASAP.