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WordPress SEO guide for beginners

If you’re using WordPress as your CMS platform, then congratulations – you’re using one of the best platforms out there when it comes to SEO. The problem? While WordPress out of the box gets a lot right when it comes to Search Engine Optimization, there’s so much more you can do to improve your website’s […]

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Speed Up WordPress: a 2019 performance guide (2 of 2)

Ok, so you’ve done everything you think you have to do to make your website load fast on all devices… particularly on mobile. You’ve chosen a fast, reliable host for your website, picked a lightweight theme, compressed images, enabled caching, and removed unneeded apps/plugins. But your site’s still not loading blazingly fast. And you’ve still […]

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4 local SEO tips for your business

(Lead photo credit: Flickr.) From using NAP consistently to creating regional resources, there’s plenty you can do to win at local SEO and improve your Google rankings. Use these four tips to increase the number of visitors to your website and broaden your customer base.  1. Love mobile searchers with Google My Business Local SEO […]

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How to speed up your WordPress site: a 2018-19 performance guide (1 of 2)

Google “speed up wordpress site,” and you’ll find no shortage of helpful advice to optimize your slow-loading WordPress installation — including some things you may already know (optimize all your images for the web), some that should just be good common sense (carefully evaluate web hosting providers, and choose a good one), and some you […]

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5 online store niches primed for great SEO results

Today’s ecommerce world is rife with both opportunity and heated competition. You can get out ahead through nothing but PPC advertising for some time, but you won’t build up any equity — the moment you stop, your sales will dry up — and you’ll steadily see your ROI decrease as new contenders fight over the […]

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WordPress “top secret” migration SEO tip: how to hack Yoast

Did you know that if you’re doing ANY site migration involving 301 redirects where the domain or URL structure changes (Shopify > WordPress, olddomain.com > newdomain.com), that Google recommends you submit the old site’s XML sitemap(s) in the new (destination) site’s Search Console property? It’s true: I wonder how many SEO professionals out there even […]

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Are breadcrumbs good for SEO?

So just how important are breadcrumbs to search optimization, anyway? Whether or not you actually think about them at all as a user, you probably know this much: • Navigation: They can be an important navigational aid, depending on the site type (I’ll sometimes use them when shopping on large sites like Amazon). Although I […]

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The power of “rel=canonical” for migration SEO

First, what is rel=canonical used for? The rel=canonical tag is a piece of HTML code inserted in the <head> to indicate to search engines the “master copy,” or canonical, URL to index where the same or very similar content exists across URL versions. It’s useful in cases like these: 1) When filters and other parameters […]

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What I’ve learned by starting a digital consulting business

I’ve just launched a new consultancy website, Path Digital Services, as of February 2018. This post explores on-the-job learnings in the past few years of SEO for agencies and small business clients alike. After a year and change as an independent digital consultant based in Chicago, a few years prior to that as a hired […]

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E-commerce content marketing (it matters)

There’s a reason why quality content — Optimized, Fresh, Factual (or trusted/authoritative), Engaging, and Relevant content — comes up as an SEO recommendation consistently in my own work as an SEO consultant as well as across the web, including sources like Search Engine Land and Kissmetrics. O.F.F.E.R., for short. Yes, that might be a made-up acronym 🙂 But it’s not arbitrary: as hard as it is to quantitatively […]

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WordPress SSL: the Easy HTTP to HTTPS Guide

Let’s look at an SEO topic that’s gotten increased coverage in the last six months due to a Google update in how Chrome displays the address bar: the HTTP to HTTPS site migration. If you’re in the digital world at all yourself, this isn’t new — but I’ve found surprisingly little in the way of a clear, […]

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Site speed + more technical SEO pitfalls

With today’s web filled with non-optimized sites and short-sighted design, all you have to do is click around, or tap on your smartphone, to find examples of sites that don’t load optimally and aren’t designed for a great user experience. But users (your existing and future customers) still demand a LOT. It’s the Internet’s fault. We want instant gratification […]

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