• Business: build brand visibility organically by capitalizing on niche product differentiation in a growing search market
• SEO: utilize Shopify-specific solutions to boost onsite authority, identify new short- and long-term search market opportunities and gain credibility onsite & offsite
September–November 2019: I took Kbosh Food on as a package-based client with the understanding they had a good product in a niche but crowded market, and as an immediate SEO step just needed to get the good word out. So I proposed my onsite/offsite package as the most efficient way to proceed in steps so that I gave them a lot of Shopify implementation (including Shopify apps to target specific onsite tactics like seeking onsite reviews) upfront, was based on a solid keyword research and competitor research, and would set up directly for ongoing retainer work to keep building the brand and that needle moving up.
Implementation was a bit frustrating with this client – there were issues with logins, Search Console access, all normal stuff, but it also meant that some items got handed off for approval but still remain in a holding pattern. But the #1 thing that we did get installed for onsite SEO was the app I recommend to all Shopify e-commerce clients, Judge.me. It definitely made it a seamless process to get customer reviews on a product customers love.
Now I have multiple /products/ pages ranking above the fold for these niche pizza-crust searches with star-rating rich snippets; and a lot of the strategy and audit findings just remain to be implemented for continued organic growth.