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Case Studies

How to build organically: retainer SEO for a real estate firm (12/21–present)
Content focus for AI + hyperlocal SEO: with our approach, organic outperforms Google Ads at every growth stage for a local home buying company.

Retainer client: how Path approaches ongoing SEO (8/17-present)
Ongoing SEO takes time & commitment – but for some small to midsize businesses it can make the best fiscal sense. See an example in case study format.

Niche law firm client: helped a new practice build with +2700% organic growth
This was a great SEO project with a California attorney who had just launched a new solo practice, and needed a concerted effort to check off all the boxes.

WordPress redesign + SEO = +1650% organic visibility, +1900% organic traffic
Wordpress redesign + SEO = exponential growth in this fall 2020-spring 2021 local SEO case study. See how we did it here!
Get a Free SEO Proposal to See Proof of Value on Paper.



Shopify retainer client: e-commerce SEO & brand building (9/19-5/24)
What works for e-commerce SEO in 2024? How we moved the needle for a brand-new Shopify store in organic search.

Our biggest eCommerce SEO win yet: +900% traffic with Shopify store launch
In this major Shopify e-commerce SEO win, we established success first with a 'trial' project, then moved to ongoing SEO. Keep reading here.

COVID-19 restaurant SEO boost: 150% organic impression increase (2-6/20)
Local SEO tactics + conversion optimization helped this business boost organic performance during the tough 2020 pandemic months.

Women’s Apparel Shopify SEO & Brand Building: +1900% organic visibility (4-11/20)
Shopify eCommerce win for a women’s apparel store with a mission, with +1900% organic visibility from spring to fall 2020. See how our process works!

+400% visibility: organic brand building for a food service distributor (2-5/20)
How Path Digital's holistic SEO approach helped build a new seafood brand from the ground up.

BigCommerce store re-brand, custom SEO solutions (7/19-1/20)
How I helped a large BigCommerce safety & cleaning supply store overcome technical SEO hurdles and boost results. Then COVID hit.

WordPress domain migration & rebrand: SEO saves local rankings (1–2/20)
How SEO saved local rankings for a moving company that had moved to a new domain & business name. Shows how our contained package format can work for you!

Local SEO efforts in a hyper-competitive market (9/19–7/20)
How our Wordpress package helped improve and provide a path to sustain local search efforts for a Seattle IT services company.

2.5X visibility boost: optimizing a WordPress medical center site (3-5/20)
This 3-month local SEO project saw major wins in visibility & brand impression. See how our onsite/offsite package works for Wordpress sites.

BigCommerce SEO & development package (6-11/19)
How we helped an e-commerce business with lots of customer love (and reviews) overcome BigCommerce-specific challenges.

5X impression boost: local SEO success with Squarespace (3-10/19)
How we helped a Squarespace site climb the ladder in local Google results (+300% impressions), overcoming technical SEO obstacles.

Large-brand SEO strategy & implementation package (12/18-1/19)
Here's an example of how our ‘step 1’ SEO consulting & implementation package can work for an established brand.

Migration & local SEO for the win (4-7/18)
How I helped a WordPress client solve indexation & migration issues (short term) and provided forward-facing SEO strategy to help them grow.

Local SEO Squarespace package (9/18)
How I helped an NYC Squarespace client achieve success in local & "hyperlocal" searches with my site audit/ SEO strategy package.

2,000% visibility boost: Custom SEO & WordPress design package (3-4/19)
How Path Digital tailored our onsite/offsite packaged SEO package to help a WordPress travel blog achieve a +2,000% impression boost.
