Case Studies

Here's a sampling of organic & paid search, e-commerce and brand-building successes Path Digital has had from 2016-present, thanks to our clients — many of whom now use us to manage their websites monthly.

FULL-SERVICE CONSULTING

Projects completed successfully last 10 yrs (2016-26)

Sites with +2.5x visibility increase (last 10 yrs)

Major e-commerce brand success stories (see below!)

Full website rebrands launched in <4 months

Client Wins: 2016-26

Real SEO success + revenue-building for real businesses: see the strategies and results in each case study. We include Search Console snapshots with % performance growth to show that our consulting approach actually works.

BigCommerce e-commerce SEO (8-9/18)

With this SEO project – doing tasks iteratively instead of in a 'package' – I prove that my consulting approach can work for ANY direct client situation.

Nate Holman
September 15, 2018
#CRO, #digitalstrategy, #ecommerce, #SEO

Local SEO rankings rescue (7-8/18)

How I helped a small business client rebound from an SEO disaster after switching platforms – and get them back to Google page 1.

Nate Holman
September 14, 2018
#digitalstrategy, #localSEO, #migrationSEO, #SEO, #Squarespace

ecommerce onsite offsite package shopify

Organic foods website – onsite/offsite SEO (3-4/17)

How Path Digital set up this organic baby foods client for organic growth success with a “step 1” Shopify SEO package.

Nate Holman
June 10, 2018
#CRO, #digitalstrategy, #ecommerce, #SEO, #Shopify

Righting the ship: Shopify migration SEO (10/17-6/18)

10/17-1/18 Migration SEO: how I resolved critical SEO issues following a client’s Wordpress>Shopify migration.

Nate Holman
June 10, 2018
#digitalstrategy, #ecommerce, #migrationSEO, #SEO, #Shopify

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Pet e-tailer ecommerce SEO (10-11/17)

Case-study example 1 of 2: How Path Digital can consult on, perform and deliver site audits for larger agency e-commerce clients.

Nate Holman
February 25, 2018
#ecommerce, #SEO, #Shopify

Small biz WordPress SEO package (11/17-1/18)

How an effective migration & onsite WordPress package got this small business's site redesign a Google page-1 boost in search presence.

Agency client ecommerce SEO (8-9/17)

Example 2 of 2: How Path Digital can consult on, perform and deliver site audits for larger agency e-commerce clients.

Nate Holman
December 25, 2017
#ecommerce, #SEO

Start-up WordPress SEO, UX & brand consulting (9-10/17)

How I got a quick SEO win for a client new to the digital space — and targeted improved conversions with branding & UX work.

Nate Holman
November 25, 2017
#brandstrategy, #CRO, #digitalstrategy, #SEO

Local biz technical & onsite SEO package (9-10/17)

How I got a quick win for a local business client with this technical/onsite SEO consulting package tailored around their specific needs.

Nate Holman
November 25, 2017
#ecommerce, #SEO

WordPress & offsite SEO (8-10/17)

How I overcame technical SEO, duplicate content & backlink spam issues to put my client’s two small business Wordpress sites on Google page 1.

E-commerce retailer technical & onsite audit package (8/17)

Here's an example of how I can deliver an SEO consulting “package” to quickly identify & resolve your e-commerce store's mission-critical site roadblocks.

Large e-commerce site technical SEO (4/17)

No "one-size-fits-all": how I offered a T-shirt site an effective, actionable approach to audit & fix priority onsite technical SEO issues quickly.

Utility shopping platform branding, UX/CRO, SEO (9/16-4/17)

How I helped build a brand from the ground up, enabled e-commerce revenue with conversion rate optimization (CRO) and UX fixes, and doubled site traffic in 5 months. Opportunity •…

Nate Holman
May 7, 2017
#brandstrategy, #CRO, #digitalstrategy, #ecommerce, #SEO

WordPress platform SEO & UX (10/16-2/17)

How I cleaned up UX, improved signup flow, and fixed onsite issues for a business’s WordPress installation– and where we went wrong. Opportunity • Business: Boost traffic and set the…

Nate Holman
April 11, 2017
#brandstrategy, #CRO, #digitalstrategy, #SEO

Ecommerce store CRO, SEO & Branding (10-11/16)

How I secured top-10 rankings for my small business client with a major experience boost leading into the holidays. Opportunity • Business: Increase e-commerce revenue via SEO & conversion-rate optimization…

Product launch branding & content (4–5/16)

How I helped a Milwaukee agency plan, create and implement web content for a brand-new product line. Opportunity • UX: deliver on-page UX for the site, intuitive internal linking and…

Responsive redesign: content, UX (2–3/16)

How I helped a local Chicago agency create and optimize 70+ pages of content for their client’s mobile-friendly redesign & new app in under six weeks. Opportunity • SEO: optimize page titles &…

E-commerce SEO & SEM – Adwords strategy (8/15–2/16)

How I worked with a local Chicago store owner to build e-commerce revenue, rank on page 1 for local AND global searches, and net a 244% ROI with Google Shopping. Opportunity • SEO: improve…

Nate Holman
February 25, 2016
#brandstrategy, #CRO, #digitalstrategy, #ecommerce, #SEO

AdWords & Google Shopping certified (1/16)

January 2016: Certified by Google AdWords as an online advertising professional in AdWords and Google Shopping for passing “AdWords Fundamentals” and “Shopping Advertising” exams administered by Google Partners. (See certifications on my Google Partners page.)

Nate Holman
February 24, 2016