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Case Studies

Airline website SEO/UX & brand consulting (10/15)
How I performed a sitewide SEO/UX audit and branding assessment for the low-cost Saudi Arabian airline in one week. Opportunity • Business: offer high-level input on the FlyNas brand that…

Citizenship app design: content & UX (10–11/15)
How I helped launch VISANOW’s new online U.S. citizenship application product – interactive & UX to branding to functional copy in one month. Opportunity • UX: enhance the experience and interactivity…

Agency client SEO/UX Strategy (4–7/15)
How I worked with a Milwaukee-based agency to deliver better UX & SEO for their client’s B2C site, targeting appointment conversions.

Walgreens StayWell Blog: Strategy & SEO (8/13–1/15)
How I took the pharmacy chain’s WordPress-built blog from 6,173 average monthly views (first three months) to 50,991 (last three) using an “all of the above” optimization strategy. Opportunity • Business: Drive traffic…
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Walgreens.com Digital Strategy (8/13–12/14)
It only took 2 weeks of studying... but I'm officially certified in Google Analytics thanks to passing Google's 1.5-hour online exam.

Balance Rewards: Steps 2.0 Design & Launch (10/13–4/14)
How I collaborated with design and UX to re-concept and redesign a health & fitness tracking platform – in just 6 months. Opportunity • UX/Content: deliver content & interactive pieces that worked…

Google Analytics Certification (1/13)
January 2013. Passed GAIQ exam, certified in Google Analytics as of 1

American Medical Association (9/10–8/12)
How I got started in branding, concepting and digital copywriting for the AMA’s nationwide 200,000+ physician & medical student audience. Opportunity • Branding: shape AMA brand identity and messaging strategy in deliverables from…

Balance® Rewards Rebrand & Redesign (7/14–2/15)
How my team and I delivered a fully functional Health App & Device Store, among other large-scale builds… start to finish in 4 months. Opportunity • Business: expand Walgreens’ digital footprint, by engaging with…
