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  • Testimonials – reviews
• Contact Us
  • Contact – Form intro
  • Contact – FORM
  • Contact – info (bottom)
• Digital Consulting
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    • Ethical SEO – CONTENT
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• Privacy Policy
  • Privacy content
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  • Projects – counters
  • Projects – portfolio items

Posts by category

• Category: advertising
  • What makes the perfect ad? Two advertising myths debunked
  • “Start something new”
  • Advertising strategy: “tell me what I want”
• Category: brand
  • How to succeed as a new Shopify business
  • E-commerce content marketing (it matters)
  • Authority and social media: what is #socialsayso?
  • SEO-social-SEO: understanding the relationship
  • 5 copywriting tips for better SEO & UX
  • Button blindness: the dreaded Learn More
  • Job seekers: know how to brand yourself
• Category: content marketing
  • Fresh content + SEO: master the content freshness signal
• Category: copywriting
• Category: digital consulting
  • What I’ve learned by starting a digital consulting business
  • WordPress SSL: the Easy HTTP to HTTPS Guide
  • Site speed + more technical SEO pitfalls
  • Do keywords still matter to SEO?
  • Outside the box: job roles in digital media
• Category: e-commerce
  • How to unify Schema for better SEO
  • 5 online store niches primed for great SEO results
  • Are breadcrumbs good for SEO?
• Category: SEO
  • Speed Up WordPress: a 2019 performance guide (2 of 2)
  • How to speed up your WordPress site: a 2018-19 performance guide (1 of 2)
  • UPDATES: freelance SEO work
  • Category: https
    • WordPress SEO guide for beginners
  • Category: keyword research
  • Category: local SEO
    • 4 local SEO tips for your business
  • Category: migration SEO
    • WordPress “top secret” migration SEO tip: how to hack Yoast
    • The power of “rel=canonical” for migration SEO
  • Category: site speed
• Category: Shopify
• Category: social media
• Category: Uncategorized
• Category: ux
  • Category: usability
    • Is interaction design just for designers?
    • When — and when not — to use target=”_blank”
• Category: Wordpress

Works

• Retainer client: how Path approaches ongoing SEO (8/17-present)
• Shopify e-commerce SEO & brand building (9/19-7/20)
• BigCommerce store re-brand, custom SEO solutions (7/19-1/20)
• Wordpress domain migration & rebrand: SEO saves local rankings (1–2/20)
• Local SEO efforts in a hyper-competitive market (4–11/2019)
• BigCommerce SEO & development package (6-11/19)
• Squarespace photography site: local SEO success (3-10/19)
• Custom SEO & Wordpress theme design package (3-4/19)
• Large-brand SEO strategy & implementation package (12/18-1/19)
• Migration & local SEO for the win (4-7/18)
• Local SEO Squarespace package (9/18)
• BigCommerce e-commerce SEO (8-9/18)
• Local SEO rankings rescue (7-8/18)
• Organic foods website - onsite/offsite SEO (3-4/17)
• Righting the ship: Shopify migration SEO (10/17-6/18)
• Small biz WordPress SEO package (11/17-1/18)
• Pet e-tailer ecommerce SEO (10-11/17)
• Agency client ecommerce SEO (8-9/17)
• Start-up Wordpress SEO, UX & brand consulting (9-10/17)
• Local biz technical & onsite SEO package (9-10/17)
• Wordpress & offsite SEO (8-10/17)
• E-commerce retailer technical & onsite audit package (8/17)
• Large e-commerce site technical SEO (4/17)
• Utility shopping platform branding, UX/CRO, SEO (9/16-4/17)
• WordPress platform SEO & UX (10/16-2/17)
• Ecommerce store CRO, SEO & Branding (10-11/16)
• Product launch branding & content (4–5/16)
• Responsive redesign: content, UX (2–3/16)
• E-commerce SEO & SEM - Adwords strategy (8/15–2/16)
• AdWords & Google Shopping certified (1/16)
• Citizenship app design: content & UX (10–11/15)
• Airline website SEO/UX & brand consulting (10/15)
• Agency client SEO/UX Strategy (4–7/15)
• Walgreens StayWell Blog: Strategy & SEO (8/13–1/15)
• Walgreens.com Digital Strategy (8/13–12/14)
• Balance Rewards: Steps 2.0 Design & Launch (10/13–4/14)
• Google Analytics Certification (1/13)
• American Medical Association (9/10–8/12)
• Balance® Rewards Rebrand & Redesign (7/14–2/15)