Path Digital › Projects › Sixteen Seventeen
1Set Shopify store up for success with a bulletproof plan to build organic traffic the right way: quality content, search-relevant site experience, customer “review proof” and offsite strategy
2 Drive search visibility with keyword research, SERP optimizations, technical SEO (indexing), offsite brand visibility work and much more
3 Increase organic search traffic by 900% from August 2020–March 2021, search visibility +1650% by June 2021
• Business: launch a new ecommerce store capitalizing on success with YouTube engagement, quickly generate revenue and build a brand with appeal to candle maker hobbyists & suppliers based on a unique creative aesthetic
• Branding: appeal to a customer type who cares about quality candle supply products and gain loyal customer base in wholesale markets
• SEO: build organic search positions from near-zero: keyword targeting, site structure, offsite SEO, content, more
• Conversion Optimization: install & implement an automated Shopify review solution to build “customer proof” through emphasis on product reviews, implement various other solutions for engagement and repeat purchases
• Onsite & Technical SEO (Shopify): boost keyword relevancy and click-through %, address site URL, theme and navigation bugs/issues, improve speed & mobile usability
September 2020–August 2023: similar to some other great e-commerce SEO projects, I first met the owner of Sixteen Seventeen Candle Supply through the freelancer platform Upwork, which I’ve found is a great tool for Path Digital Services to test out our SEO process/methodology in “trial” projects that then set up for larger investments once value is established.
If you’re like Vanessa, you want a reliable consultant you can trust to demonstrate exactly what SEO can do (with a focus on implementation solutions for your particular platform – in this case Shopify) to help build your brand organically. Starting a new business is daunting enough on its own! Rather than trying to cut corners, by hiring a qualified expert who backs up their claims with client reviews and project case studies you’ll have the best chance of navigating the complexities of organic search with an SEO “partner” per se.
So what worked?_
What we have found at Path Digital is that clients really prefer to work one-on-one with a dedicated consultant and don’t have nearly as many positive things to say about using agencies for their SEO.
Please contact us online or at (872) 256-1610 to learn more – you can browse around here to find out more on what differentiates our brand from bigger competitors.
8/23 UPDATE: I’ve added more screenshots showing Google Shopping positions for the highly successful Ads campaign we ran for 16/17.
“Nate was fantastic. Everything went very smoothly, he did exactly what he said he would do, and was a joy to work with. Nate successfully executed my SEO work, and we are now ranking on the first page of Google. He was thorough and professional, and walked me through everything I did not understand, which was, well, just about everything! I look forward to continuing my work with Nate as our company grows. I highly recommend!” ★★★★★ ~ Vanessa M., Aug 15, 2023
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