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SEO Consulting Services

proven to sustain organic growth

We're built to serve small to midsize businesses like yours.

Full-Service SEO

Path Digital Services

Welcome to a better way forward: Path Digital offers step-by-step, user-focused search optimization (SEO) consulting & implementation to deliver return on investment both immediately and through the long term, helping you confidently grow your small to midsize business or e-commerce store with minimal risk.

Let’s work together to make sure your target niche finds you — take the first step and get a quote on your project today.

★★★★★

~ WordPress small business owner, 3/11/24

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Organic Search + More: Our Services

Give your online reach a boost.

Get an onsite/offsite SEO package customized to fit your site’s unique situation. With a step-by-step process and 100% transparent proposal upfront, Path Digital’s tested project-based approach is designed to prove value right away and get the job done right — and within your budget.

Step-1 SEO Projects

    A full suite of services for new clients – from technical audits to winning content to offsite strategy.

    E-commerce Optimization

      Proven onsite and marketing tactics that work best to improve on visibility/ conversion goals.

      Local SEO Services

        Yes, we work with local brick & mortars! A proposal and quick kickoff call are all we need to get started.

        Migration SEO Projects

          Moving to a new platform or domain? Get platform-specific oversight for SEO success.

          SEO that works:

          Built to fit your small to midsize business.

          Today’s search optimization is all about meeting the expectations of searchers and site users: the real people searching for and interacting with your site. While there are certainly buzzier topics in 2025 like how to best use AI, here’s what has stayed constant: a USER-first SEO strategy is best for sustained organic search success.

          Backed by 15+ years in day-to-day real world experience with WordPress, Squarespace, Wix and e-commerce platforms including Shopify & BigCommerce, our starting relationship with every new client is a platform-specific onsite/offsite package that’s tailored around your specific needs, boosts brand visibility & authority, and delivers immediate proof of value to justify your SEO investment – as well as help you understand the value of SEO in general.

          Q: Why Is Project-Based SEO the Best Initial Fit?

          A: Our ‘step 1’ package not only contains ALL immediate onsite/offsite priorities for any site situation in a 6-7 week scope of work, it includes expert implementation that leverages the specific strengths of your web platform.

          While search optimization is an ongoing effort, the heavy lifting is always at the beginning — especially to get over technical hurdles or get a new site off the ground in organic search. From here, next steps involve content creation, offsite efforts (blogger outreach, for ex.) and more intensive onsite work (like around reviews/testimonials or other E.E.A.T signals).

          Q: How Can Your Approach Fit My Business through the Long Term?

          A: Backed by 15+ years in everyday experience with WordPress, Squarespace, Webflow, Wix – and leading e-commerce platforms including Shopify & BigCommerce – our starting relationship with every new client is a platform-specific onsite/offsite SEO package that’s tailored around your specific needs, boosts brand visibility & authority, and delivers immediate proof of value to justify your SEO investment.

          Importantly, this also allows us to show you what an ongoing SEO partnership should look like, and we’ll outline how to build from there based on success.

          It just makes better sense: we want to give you as much value as possible in a contained, low-risk package format first in order to earn your long term business!

          Stay Up to Speed

          Blog & News

          Content clusters: the secret to topical authority in 2025

          Content clusters: the secret to topical authority in 2025

          In 2025, building topical authority means more than just targeting keywords - it means showing search engines you cover a subject in depth. With Google’s AI-driven Search Generative Experience (SGE) surfacing fewer links and more direct answers, partial coverage won’t cut it. Content clusters are the most effective way to ...
          Modern link-building strategies that don’t involve spammy outreach

          Modern link-building strategies that don’t involve spammy outreach

          For years, link building has followed the same playbook: scrape a list of prospects, send out cold emails, pitch a guest post, ask for a link, and repeat. It worked, until it didn’t. Today, publishers are overwhelmed with templated outreach. Journalists are harder to reach. And Google’s getting better at ...
          5 Google Ads optimization tactics you’re probably ignoring

          5 Google Ads optimization tactics you’re probably ignoring

          Most advertisers know the basics of running Google Ads: targeting, bidding, budgets, and conversions. But once the initial setup is in place, many campaigns hit a ceiling. Performance stalls. Costs rise. And optimization turns into guesswork. The problem often isn’t what you’re doing, but rather what you’re overlooking. Beyond the ...

          Recent Work

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          About Path Digital

          Behind the Work

          Nate Holman

          Nate Holman

          SEO & E-Commerce Consultant

          A Chicago-based independent digital consultancy with small to midsize business & e-commerce clients across the U.S., Path Digital Services offers new clients packaged, results-oriented SEO and more digital services, specializing in WordPress, Squarespace, and e-commerce platforms like Shopify.

           

          I consult on websites of all types and sizes, but my focus in 2025 and beyond will be on helping socially responsible SMBs grow sustainably via organic search. Each “package” offers you full-service strategy and platform implementation to both drive immediate results and sustain long-term growth. This process is time-tested, strategic, built to work around the specific web platform you’re using, and implementation-driven to keep the needle moving up.

           

          Keep reading for more on how we can help with your specific business scenario!

          Experience

          Our Clients

          Psychology Practice Wix Project: SEO Consulting + Implementation (returning client)

          February 12, 2024

          Nate was incredibly energetic and proactive on my project, and was able to optimize my SEO to the first page of Google in very little time. He was always happy to answer questions and would often do screenshots and diagrams for me to help understand what he was doing. He had a positive attitude and was prompt in responding to my messages. A++ would hire again in a New York Minute.

          Kim T.
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          Path Digital Services & Consulting