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A Project-Based SEO Approach

proven to sustain organic growth

We serve businesses in Chicago and worldwide.

Full-Service SEO

Path Digital Services

Welcome to a better way forward: Path Digital offers platform-oriented, user-focused search optimization consulting & implementation to help you confidently grow your small to midsize business or agency with minimal risk. Let's work together to make sure your target customers find you. Take the first step and get a quote on your project today!

“We’ve seen more leads from organic search over the past couple of months than we have in the prior 18 months.”

★★★★★ ~ Kevin G., Seattle IT firm, 7/28/19

Organic Search + More: Our Services

Give your online reach a boost.

Get an onsite/offsite SEO package customized to fit your site's unique situation. With a step-by-step process and 100% transparent proposal upfront, Path Digital's tested project-based approach is designed to prove value right away and get the job done right — and within your budget.

Step-1 SEO Projects

    A full suite of services for new clients – from technical audits to winning content to offsite strategy.

    E-commerce Optimization (SEO + CRO)

      Proven onsite and marketing tactics that work best to improve on visibility/ conversion goals.

      Chicago (Local) SEO Service

        Yes, we work with local businesses! A proposal & quick kickoff call are all we need to get started.

        Migration SEO Strategy + Mapping

          Moving to a new platform or domain? Get platform-specific oversight for SEO success.

          SEO that works:

          Built to fit your small to midsize business.

          In 2020, search optimization is all about meeting the expectations of your users: the real people searching for and interacting with your site. To that end, a USER-first strategy is what will set you up for sustainable organic search success.

          Backed by 15+ years in everyday experience optimizing WordPress, Squarespace, and e-commerce platforms including Shopify & BigCommerce, our starting recommendation for every new client is a low-investment, platform-specific onsite/offsite package that's tailored to your specific needs, improves core value, and boosts visibility in just a few weeks.

          Q: Why Is Project-Based SEO The Best Fit For Me?

          A: Our 'step 1' package not only contains ALL immediate onsite/offsite priorities for any site situation in a 4-5 week scope of work, it includes implementation that will leverage the strengths of your specific platform.

          While search optimization is an ongoing effort, the heavy lifting is always at the beginning — especially to get over technical stumbling blocks or get a new site off the ground in organic search. From here, next steps involve content creation, offsite efforts (blogger outreach, for ex.) and more intensive onsite work (like around reviews/testimonials or site speed).

          Stay Up to Speed

          Blog & News

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          Fresh content + SEO: master the content freshness signal

          Here's why content freshness should be part of your SEO strategy. One of the SEO 'constants' over the past decade or so – in fact, you could say a building block of Google’s core algorithm, in its effort to best interpret and respond to user behavior – is content freshness ...
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          WordPress SEO guide for beginners

          If you're using WordPress as your CMS platform, then congratulations – you're using one of the best platforms out there when it comes to SEO. The problem? While WordPress out of the box gets a lot right when it comes to Search Engine Optimization, there's so much more you can ...
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          Recent Work

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          BigCommerce store re-brand, custom SEO solutions (7/19-1/2...

          How I helped a large BigCommerce cleaning & safety supply store overcome technical SEO hurdles and boost results. Then COVID hit. Opportunity • Business: improve engaged traffic & generate revenue from organic search with my ...
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          WordPress domain migration & rebrand: SEO saves local...

          Migration & re-brand rankings rescue for local movers who had moved to a new domain & business name. Opportunity • Business: reclaim Google visibility for moving services in their target South Carolina markets, and ensure ...

          About Path Digital

          Behind the Work

          Nate Holman

          Nate Holman

          SEO Consultant

          A Chicago-based independent digital consultancy with small to midsize business and agency clients across the U.S. and worldwide, Path Digital Services offers new clients packaged, results-oriented SEO and more digital services, specializing in WordPress, Squarespace, and e-commerce platforms including Shopify & BigCommerce.


          I consult on websites of all types and sizes, but my focus in 2020 and beyond is on helping small to midsize businesses and agencies grow via organic search: each “package” offers you full-service strategy & platform implementation to both drive immediate results and sustain long-term growth. This process is built to work around the specific web platform you’re using and implementation-focused to keep the needle moving up. Every new client I work with starts on a per-project basis, so you only pay for what you need. Read more ›


          Client Feedback

          'If you are looking for someone to do SEO, Nate is your guy. It wouldn't be worth the risk using anyone else! He understands the complexity of SEO and is able relay that back so effortlessly to business owners.'

          • shopify new brand client
          • agency client wix
          • strategy consulting seo wordpress
          • wix restaurant seo client
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          • bigcommerce-seo-client
          • business supply client
          more reviews ›
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