Partner with Path Digital Services to take your growth to the next level!
Sustainability-driven SEO + Paid Search.
At Path Digital Services, our approach is proven to not just build, but sustain organic growth for WordPress, Shopify, Squarespace, Wix + more.
See how we can help your business with a free project estimate upfront. Learn more.
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Full-Service SEO
Path Digital Services
Welcome to a better way forward: Path Digital offers ethical search optimization consulting & implementation to deliver ROI both immediately and through the long term, helping you confidently grow your small to midsize business.
While our foundation is SEO, success can also involve CRO, AIO and paid search: see approach here. Let’s work together to make sure your audience finds you!
While our foundation is SEO, success can also involve CRO, AIO and paid search: see approach here. Let’s work together to make sure your audience finds you!
We’re built for:
★★★★★
~ medical practice owner, 11/08/23
Forward thinking.
As organic search evolves beyond search engines, so does the way your customers interact with the web. Just to keep up, you need to regularly re-evaluate your search presence and niche competitors. Contact us to see how a service package can be the smartest step-1 SEO / AEO investment.
Organic Search + More: Our Services
Give your online reach a boost.
Get an onsite/offsite SEO package customized to fit your site’s unique situation. With a step-by-step process and 100% transparent proposal upfront, Path Digital’s tested project-based approach is designed to prove value right away and get the job done right — within your budget.
Step-1 SEO Projects
A full suite of services for new clients: tactical SEO to winning long-form content to smarter offsite strategy.
E-commerce (CRO)
Time-tested conversion optimization (CRO) tactics that meet and improve on your store’s engagement & revenue goals.
Local SEO Services
We work with local brick & mortars! Our packaged SEO proposal and a quick kickoff call are all that’s needed to get started.
Migration SEO Projects
Moving to a new web platform or domain? Make the right call and get platform-specific oversight for SEO success.
SEO that works:
Built to fit your small to midsize business.
Today’s search optimization is all about meeting the expectations of searchers & site users: the real people (and bots) searching for and interacting with your site. While the search landscape has evolved around the adoption of AI, here’s what’s stayed constant: a user-first SEO strategy is #1 for long-term success.
Backed by 15+ years in day-to-day experience with WordPress, Squarespace, Wix and e-commerce platforms like Shopify, our starting relationship with every new client is a platform-specific onsite/offsite package that’s tailored around your needs, boosts brand visibility, and delivers immediate proof of value – while also helping you understand SEO in general.
Backed by 15+ years in day-to-day experience with WordPress, Squarespace, Wix and e-commerce platforms like Shopify, our starting relationship with every new client is a platform-specific onsite/offsite package that’s tailored around your needs, boosts brand visibility, and delivers immediate proof of value – while also helping you understand SEO in general.
Q: Why Is Project-Based SEO the Best Initial Fit?
A: Our ‘step 1’ package not only contains ALL immediate onsite/offsite priorities for any site situation in a 6-7 week scope of work, it includes expert implementation that leverages the specific strengths of your web platform.
While search optimization is an ongoing effort, the heavy lifting is always at the beginning — especially to get over technical hurdles or get a new site off the ground in organic search. From here, next steps involve content creation, offsite efforts (blogger outreach, for ex.) and more intensive onsite work (like around reviews/testimonials or other E.E.A.T signals).
Q: How Can Your Approach Fit My Business through the Long Term?
A: Backed by 15+ years in everyday experience with WordPress, Squarespace, Webflow, Wix – and leading e-commerce platforms including Shopify & BigCommerce – our starting relationship with every new client is a platform-specific onsite/offsite SEO package that’s tailored around your specific needs, boosts brand visibility & authority, and delivers immediate proof of value to justify your SEO investment.
Importantly, this also allows us to show you what an ongoing SEO partnership should look like, and we’ll outline how to build from there based on success.
It just makes better sense: we want to give you as much value as possible in a contained, low-risk package format first in order to earn your long term business!
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On BlueSky:
Path Digital Services & Consulting
@pathdigitalservices.com
September 10, 2026
Publishing one page on a topic doesn't make you an authority. Covering it thoroughly (the content "cluster") does.
This is how you get cited in AI: AI search pulls from sources w real topical depth, not thin one-offs.
How content clusters work:
pathdigitalservices.com/post/content...
#SEO #AEO
This is how you get cited in AI: AI search pulls from sources w real topical depth, not thin one-offs.
How content clusters work:
pathdigitalservices.com/post/content...
#SEO #AEO
Path Digital Services & Consulting
@pathdigitalservices.com
September 1, 2026
Breadcrumbs feel like a small UX detail. They're not: they're a #structuralSEO signal.
They tell Google (and now LLMs) exactly where a page sits in your site's hierarchy.
WordPress and Shopify tips for doing this right: pathdigitalservices.com/post/breadcr...
#SEO #TechnicalSEO
They tell Google (and now LLMs) exactly where a page sits in your site's hierarchy.
WordPress and Shopify tips for doing this right: pathdigitalservices.com/post/breadcr...
#SEO #TechnicalSEO
Path Digital Services & Consulting
@pathdigitalservices.com
July 20, 2026
New here. Path Digital: ethical, sustainable SEO for independent businesses solving real problems.
We've run the "good for users = good for search" way since 2015. Here for mission-driven, eco-minded companies built to last. Specialties: #WordPress, #Shopify, #ecommerce, CRO, leadgen.
#EthicalSEO
We've run the "good for users = good for search" way since 2015. Here for mission-driven, eco-minded companies built to last. Specialties: #WordPress, #Shopify, #ecommerce, CRO, leadgen.
#EthicalSEO
About Path Digital
Behind the Work
Nate Holman
SEO & E-Commerce Consultant
A Chicago-based independent digital consultancy with small to midsize business & e-commerce clients across the U.S., Path Digital Services offers new clients packaged, results-oriented SEO and more digital services, specializing in WordPress, Squarespace, and e-commerce platforms like Shopify.
I consult on websites of all types and sizes, but my focus in 2026 and beyond is on partnering with mission-driven SMBs to grow your business sustainably via organic search. Each “package” offers you full-service strategy and platform implementation to both drive immediate results and sustain long-term growth. This process is time-tested, strategic, built to work around the specific web platform you’re using, and implementation-driven to keep the needle moving up.
Keep reading for more on how we can help with your specific business scenario!
I consult on websites of all types and sizes, but my focus in 2026 and beyond is on partnering with mission-driven SMBs to grow your business sustainably via organic search. Each “package” offers you full-service strategy and platform implementation to both drive immediate results and sustain long-term growth. This process is time-tested, strategic, built to work around the specific web platform you’re using, and implementation-driven to keep the needle moving up.
Keep reading for more on how we can help with your specific business scenario!
Experience
Our Clients
Onsite/offsite & migration SEO wins across multiple site projects
October 28, 2021
I’ve worked with Nate on three projects and we’ve gotten great results each time. From large complex migration projects with legacy SEO, to the small and simple, Nate has been consistent, reliable, and professional every step of the way. Best of all, rankings, inquiries, and conversions are up on every site. So happy to have Path Digital on the team!
Experience
Our Clients
Property Management Website: WordPress Conversion % + SEO (ongoing)
★★★★★
March 11, 2024
Nate is a professional and is extremely good at what he does; he provides deliverables as expected and got me ranking from very low to the first page on GOOGLE and is highly detailed and communicative and is always there when I need him. Would hire definitely again as he is the best of the… Show more
Psychology Practice Wix Project: SEO Consulting + Implementation (returning client)
February 12, 2024
Nate was incredibly energetic and proactive on my project, and was able to optimize my SEO to the first page of Google in very little time. He was always happy to answer questions and would often do screenshots and diagrams for me to help understand what he was doing. He had a positive attitude and was prompt in responding to my messages. A++ would hire again in a New York Minute.