1 WordPress: fix technical issues & improve structural SEO
2 Boost local search market relevancy
3 Increase organic visibility 150% over three months
• Business: reclaim Google visibility for a site that hadn’t been updated in some time and needed a refresh
• Local SEO: identify geomodified keywords that would be the biggest difference makers for the addition center, optimize their WP site without over-targeting, add new location page for improved local relevancy
• Onsite SEO/site authority: strategize and create content around improved authority (including reviews), improve internal linking and navigation
March–May 2020: The onsite/offsite package work we did for the Assisted Recovery Center of Georgia was a relatively quick project with a focus on local SEO. Right away we saw this client had some good reviews that would help overcome one negative Yelp review that was in the spotlight. Improving focus on the positive feedback and adding other content for onsite authority (including a new /savannah/ location page to better target the local search terms) were wins both for SEO and brand impression.
Some of the things that made the biggest difference in moving the need up from around 100-150 impressions/day in March to 400 at the end of April were:
A couple tried & true WordPress plugins were a huge help in this work. While every search market is different, I think for a market like this it is well within reach to realize this type of impact with a dedicated SEO push… and I’d look at doctors & dental offices and law firms, for example, as similar location-based businesses from Google’s perspective. The competitiveness of the market will determine how fast you climb (if you’re in a large city vs. a small town, for example), but these are tactics we’ve seen work time and again in the last couple years for brick & mortars like these. Contact us to see how we can deliver quality SEO work to make an impact for your local business!
“Nate’s WordPress audit & strategy package was very helpful for our business. He was extremely detailed and thoughtful in his approach, and customized his work around our specific SEO situation. We’ve seen more leads from organic search over the past couple of months than we have in the prior 18 months, so we feel like we got a great value for the money we spent working with him. We plan to continue our relationship with Nate into the future.” ★★★★★ ~ Kevin G., Jul 28, 2019