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How to unify Schema for better SEO

The world of SEO is a pretty unique place to live in as a digital professional, as our livelihoods are more or less dictated by a single company ok, let’s just call them a monopoly – so that means staying up to speed with whatever Google says is important. Fortunately, as long as the search […]

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Fresh content + SEO: master the content freshness signal

Here’s why content freshness should be part of your SEO strategy. One of the SEO ‘constants’ over the past decade or so – in fact, you could say a building block of Google’s core algorithm, in its effort to best interpret and respond to user behavior – is content freshness. How Does Fresh Content Matter […]

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WordPress SEO guide for beginners

If you’re using WordPress as your CMS platform, then congratulations – you’re using one of the best platforms out there when it comes to SEO. The problem? While WordPress out of the box gets a lot right when it comes to Search Engine Optimization, there’s so much more you can do to improve your website’s […]

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Speed Up WordPress: a 2019 performance guide (2 of 2)

Ok, so you’ve done everything you think you have to do to make your website load fast on all devices… particularly on mobile. You’ve chosen a fast, reliable host for your website, picked a lightweight theme, compressed images, enabled caching, and removed unneeded apps/plugins. But your site’s still not loading blazingly fast. And you’ve still […]

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How to speed up your WordPress site: a 2018-19 performance guide (1 of 2)

Google “speed up wordpress site,” and you’ll find no shortage of helpful advice to optimize your slow-loading WordPress installation — including some things you may already know (optimize all your images for the web), some that should just be good common sense (carefully evaluate web hosting providers, and choose a good one), and some you […]

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WordPress “top secret” migration SEO tip: how to hack Yoast

Did you know that if you’re doing ANY site migration involving 301 redirects where the domain or URL structure changes (Shopify > WordPress, olddomain.com > newdomain.com), that Google recommends you submit the old site’s XML sitemap(s) in the new (destination) site’s Search Console property? It’s true: I wonder how many SEO professionals out there even […]

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The power of “rel=canonical” for migration SEO

First, what is rel=canonical used for? The rel=canonical tag is a piece of HTML code inserted in the <head> to indicate to search engines the “master copy,” or canonical, URL to index where the same or very similar content exists across URL versions. It’s useful in cases like these: 1) When filters and other parameters […]

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WordPress SSL: the Easy HTTP to HTTPS Guide

Let’s look at an SEO topic that’s gotten increased coverage in the last six months due to a Google update in how Chrome displays the address bar: the HTTP to HTTPS site migration. If you’re in the digital world at all yourself, this isn’t new — but I’ve found surprisingly little in the way of a clear, […]

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